Same complex, five doors down, sometime in June (hopefully). There’ll be three businesses in the location: Alive Juice Bar, a vintage clothing store The Privileged Poor, and a dance studio, tentatively named Yuliya’s Dance.
The new location will enhance store visibility, expand customer parking options, and improve efficiency of juice bar operations. The interior will be more spacious and sensible in design. There will be bar seating. There will still be graffiti in the bathrooms (two). The build-out will be done by professionals, not by me, so expect a more professional look. The customized infrastructure will allow the juice bar to expand menu offerings and to provide better service.
The motif that ties together the three businesses: the struggle to reclaim American immigrant heritages. The relative youthfulness of the American nation is the origin of its strength, ingenuity, and resilience. It is also America’s most troubling source of weakness, tempting its citizens to become arrogant, ignorant, and complacent. The search for immigrant heritages will provide the checks — time tested wisdom — against the excesses and short-mindedness typical of a young nation.
We’ll keep you updated on the progress of the build-out.