Why did you take off the “word” Nazi?
The sign was putting neighbors in danger — there was a drive by shooting and graffiti last night — and we don’t need police officers getting hurt if a mob shows up. I feel bad about inconveniencing people and grateful that my neighbors are so patient with me. (Oh the perils of letting Andrew be Andrew).
What’s the new name going to be?
I don’t know? A customer had an excellent suggestion: Alive Soups. Leaning toward that, as it differentiates and links brands. Still tempted to experiment with, just to see how differently people would react:
- Soup Lenin Kitchen
- Soup Mao Kitchen
- Soup British Kitchen
- Soup Korean Kitchen
Would there be double standards? Probably. I mean, I consider the Brits the most murderous and racist empire — colonialism was justified by racism — of the past two centuries. How problematic would Korean xenophobia be? Point is, if we go by a single standard, there wouldn’t be many words left to choose from. Every regime has blood on its hands, every person has sinned, and all words can be interpreted as diabolical.
Why didn’t you stick with the original name and debate the triggered?
People rarely want to debate, it’s usually a waste of time.
Do you get triggered by words and images?
I don’t know. I watched a BBC piece on China the other day and their coverage, which I found unfair, and it made me angry and frustrated. So I feel emotions. But is that the same as being triggered? I’m not sure what triggered means.
Is the censorship going to get worse?
I don’t think so, trends run in cycles. And Bill Mayer, a liberal, is starting to push back at the cancel culture movement.
Will the controversy generate more business?
Everyone in Everett knows who I am now but don’t know if it’ll generate more or less business.
Was it worth it?
I don’t know.